Discover
Origin
Our Responsibility
Our products are ethically crafted in certified factories that prioritise fair wages, safe working conditions, and sustainable production practices.
We carefully select high-quality fabrics that meet global certifications for sustainability, ensuring comfort and durability with minimal environmental impact.
By using innovative techniques and organic cotton, we reduce water consumption significantly compared to traditional cotton farming.
Our packaging is thoughtfully designed to be eco-friendly, fully recyclable, and compostable, helping reduce waste at every step.
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Disclaimer: Please note, these certifications are held by our manufacturers.
Sustainability & Craftsmanship
Uncompromising Quality
Our Standards
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OEKO-TEX Standard 100
Certified safe from harmful substances, ensuring skin-friendly and environmentally safe textiles.
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Organic Content Standard (OCS)
Verifies the presence and integrity of organic materials throughout the supply chain.
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Quality & Longevity
We focus on creating high-quality, durable garments designed to last, reducing waste and promoting thoughtful, minimalist fashion.
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#1 THE DESIGN
Each piece is meticulously designed, expertly manufactured in Europe, and hand-finished in the UK. This rigorous process ensures that every product meets the highest standards of quality.
From initial concept to the final stitch, we pay close attention to every detail. This embodies our ethos of quality craftsmanship and enduring style.
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#2 Responsibility
From day one, we have made responsibility a core part of our values. This commitment extends towards you, our customers, and also towards the environment through the way we produce our collections.
From design to distribution, we take the greatest care with our products, ensuring they reflect our values: timelessness, quality, and fair pricing.
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FOUNDER.
Daniel
"In 2023, I studied at the London College of Style, passing with a distinction, I learned about the fashion industry and the importance of sustainability for its future.."
Certified in Fashion Sustainability – Distinction
LCS Greenleaf Sustainability Kitemark
Proudly Awarded by London College of Style
Recognised for our commitment to ethical and sustainable fashion.
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LCS Greenleaf Kitemark.
"What a brand and ethos"
"This is solid fashion sustainability"
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London College of Style.
Empowered by The King's Trust
Through their guidance and support, we have developed a brand that not only values creativity and craftsmanship but also champions sustainability and responsibility.
Their mentorship has been instrumental in shaping our journey, from concept to execution, as we continue to innovate for a better tomorrow.
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The King's Trust.